This year, James Franco has made some interesting choices with his career, all of which seem to have worked to his benefit. There was the General Hospital gig, twice hosting SNL, guest starring on 30 Rock as himself (and in love with a pillow) and filming the biopic Howl, which looks like it'll be fantastic.
And now I find out he also shot a documentary about SNL, which is getting great reviews from SXSW. It seems that you can be unorthodox with your career choices if you're a good enough actor to pull it all off. Kudos, James.